TY  - BOOK
AU  - Scarborough,Norman M.
AU  - Cornwall,Jeffrey R.
TI  - Essentials of entrepreneurship and small business management
T2  - Always learning
SN  - 9789332559981
U1  - 658.022 23
PY  - 2016/// [impression 2022]
CY  - New Delhi
PB  - Pearson
KW  - Small business
KW  - Management
KW  - New business enterprises
KW  - Entrepreneurship
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Previous edition: 2014; Includes bibliographical references and index; Section I: The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur Section III: Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning the Next Generation
ER  -