TY  - BOOK
AU  - Cravens,David W.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing management
T2  - The Irwin series in marketing
SN  - 8185386137
U1  - 658.8 19
PY  - 1996/// [reprinted 1996]
CY  - Homewood, Ill., New Delhi
PB  - Irwin, A. I. T. B. S. Publishers & Distributors
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -