TY  - BOOK
AU  - Russ,Frederick A.
AU  - Kirkpatrick,Charles Atkinson
TI  - Marketing
SN  - 0316762725
U1  - 658.8 19
PY  - 1982///
CY  - Boston
PB  - Little, Brown
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -