TY  - BOOK
AU  - Golden,Lawrence G.
AU  - Zimmerman,Donald A.
TI  - Effective retailing
SN  - 0395306094
U1  - 658.87 
PY  - 1980///
CY  - Chicago
PB  - Rand McNally College Pub. Co.
KW  - Retail trade
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -