TY  - BOOK
AU  - Weilbacher,William M.
TI  - Marketing management cases: planning and executing marketing strategy 
SN  - 0024250708
U1  - 658.8 19
PY  - 1980///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -