TY  - BOOK
AU  - Bell,Martin L.
TI  - Marketing, concepts and strategy
SN  - 0395265037
U1  - 658.8 
PY  - 1979///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -