TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior I: concepts and application
SN  - 0070387672
U1  - 658.8342 22
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
N1  - Includes bibliographical references
ER  -