TY  - BOOK
AU  - Johnson,Eugene M.
AU  - Kurtz,David L.
AU  - Scheuing,Eberhard E.
TI  - Sales management: concepts, practices, and cases 
SN  - 0070326525 (alk. paper)
U1  - 658.81 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Sales management
N1  - Includes bibliographical references (p. 518-547) and index
ER  -