TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - The Irwin series in marketing
SN  - 0256214395
AV  - HF5415.15 .L44 1997
U1  - 658.56 20
PY  - 1997///
CY  - Chicago, New York
PB  - Irwin, McGraw-Hill
KW  - Product management
N1  - Includes bibliographical references and indexes
ER  -