TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 8120316096
U1  - 658.8 21
PY  - 2000///
CY  - Englewood Cliffs, N.J., New Delhi
PB  - Prentice-Hall, Prentice-Hall of India
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -