TY - BOOK AU - Burton,Edwin T. AU - Shah,Sunit N. TI - Behavioral finance: understanding the social, cognitive, and economic debates T2 - Wiley finance series SN - 9781119203605 AV - HG4521 U1 - 332.01/9 23 PY - 2013/// CY - Hoboken, New Jersey PB - Wiley KW - Investments KW - Psychological aspects KW - Capital market KW - Decision making KW - BUSINESS & ECONOMICS KW - Finance KW - bisacsh KW - Anlageverhalten KW - gnd KW - Verhaltensökonomie KW - Electronic books KW - local N1 - Includes index; Includes bibliographical references and index; Introduction -- Introduction to behavioral finance -- What is the efficient market hypothesis? -- The EMH and the "market model" -- The forerunners to behavioral finance -- Noise traders -- Noise traders and the law of one price -- Index N2 - An in-depth look into the various aspects of behavioral finance Behavioral finance applies systematic analysis to ideas that have long floated around the world of trading and investing. Yet it is important to realize that we are still at a very early stage of research into this discipline and have much to learn. That is why Edwin Burton has written Behavioral Finance: Understanding the Social, Cognitive, and Economic Debates. Engaging and informative, this timely guide contains valuable insights into various issues surrounding behavioral finance. Topics addressed include nois UR - http://onlinelibrary.wiley.com/book/10.1002/9781119203605 ER -