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Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
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2.
Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, ©2012
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