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	1.	Product management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: Chicago ; New York : Irwin ; McGraw-Hill, c1997 Availability: Items available for loan: Central Library, KUET (1)Call number: 658.56 LEH. Place hold Add to cart (remove)
	2.	The PDMA handbook of new product development / Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban. by Kahn, Kenneth B [editor.] Kay, Sally Evans [editor.] Slotegraaf, Rebecca [editor.] Uban, Steve [editor.] Product Development & Management Association [issuing body.] Edition: Third edition. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, ©2013 Other title: Handbook of new product development Product Development & Management Association handbook of new product development Online access: Wiley Online Library Availability: No items available. Add to cart (remove)

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