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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005]Availability: Items available for loan: [Call number: 658.827 KEL] (4).
2. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.

by Calloway, Joe.

Edition: 2nd ed., rev. and updated.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009Online access: Wiley Online Library Availability: No items available
3. Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

by Perrey, Jesko | Spillecke, Dennis.

Edition: 2nd ed.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2012Online access: Wiley Online Library Availability: No items available
4. Origination : the geographies of brands and branding / Andy Pike.

by Pike, Andy, 1968- [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: No items available

Khulna University of Engineering & Technology

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