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1.
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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
by Berry, Michael J. A | Linoff, Gordon. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (3).
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2.
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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
by Berry, Michael J. A | Linoff, Gordon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (2).
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3.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Kalra.
by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (6). Items available for reference: [Call number: 658.7 CHO] (1).
Checked out (8).
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4.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Checked out (1).
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5.
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Data mining : a tutorial-based primer / Richard J Roiger, Michael W Geatz.
by Roiger,Richard J | Geatz, Michael W. Material type: Book; Format:
print
; Literary form: Publisher: Boston : Addison-Wesley, c2003Availability: Items available for loan: [Call number: 006.3 ROI] (4).
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6.
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Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
by Cravens, David W | Hills, Gerald E | Woodruff, Robert B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : New Delhi : Irwin ; A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996]Availability: Items available for loan: [Call number: 658.8 CRA] (1).
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7.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c2004 [Reprinted 2005]Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (3). Checked out (2).
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8.
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Marketing management / Philip Kotler ... [et al.].
by Kotler, Philip | Kotler, Philip. Marketing management. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson/Prentice Hall, c2009Availability: Items available for loan: [Call number: 658.8 MAR] (2). Items available for reference: [Call number: 658.8 MAR] (1).
Checked out (9).
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9.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (3).
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10.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice Hall of India, c2007Online access: Table of contents only Availability: No items available Checked out (2).
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11.
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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.
by McCarthy, E. Jerome | Perreault, William D. Material type: Book; Format:
print
; Literary form:
Essays
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
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12.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Checked out (1).
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13.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Singapore : Delhi : Prentice Hall ; Addison Wesly Longman ; Pearson Education Asia, c2001 [reprinted 2001]Availability: Items available for loan: [Call number: 658.7 CHO] (2). Checked out (1).
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14.
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Marketing management : a strategic planning approach / Victor P. Buell.
by Buell, Victor P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.802 BUE] (2).
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15.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: Items available for loan: [Call number: 658.8 KOT] (1).
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16.
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Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
by Weilbacher, William M. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan, c1980Availability: Items available for loan: [Call number: 658.8 WEI] (1).
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17.
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Marketing, concepts and strategy / Martin L. Bell.
by Bell, Martin L. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c1979Availability: Items available for loan: [Call number: 658.8 BEL] (1).
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18.
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Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome | Perreault, William D. Material type:  Continuing resource; Format:
print
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
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19.
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Marketing management / T. Subbi Reddy.
by Reddy, T. Subbi. Edition: 1st ed.Material type: Book; Literary form:
Not fiction
Publisher: New Delhi : S. Chand and Co. Ltd., 1981Availability: Items available for loan: [Call number: 658.8 RED] (1).
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20.
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Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
by Tootelian, Dennis H | Gaedeke, Ralph M | Thompson, Leete A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1980Availability: Items available for loan: [Call number: 658.800973 MAR] (1).
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21.
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Management in marketing channels / Donald J. Bowersox ... [et al.].
by Michigan State University. Dept. of Marketing and Transportation Administration | Bowersox, Donald J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.84 MAN] (1).
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22.
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TQM for sales and marketing management / James W. Cortada.
by Cortada, James W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: [Call number: 658.8 COR] (1).
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23.
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Marketing management : analysis, planning, and control / Philip Kotler.
by Kotler, Philip. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. ; New Delhi : Prentice-Hall ; Prentice-Hall of India c2000Availability: Items available for loan: [Call number: 658.8 KOT] (1).
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24.
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Marketing management : a south asian perspective / Philip Kotler...[et al]
by Kotler, Philip, 1956-. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2013Online access: Table of contents Availability: Items available for reference: [Call number: 658.8 MAR] (2). Checked out (3).
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25.
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Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen.
by Laursen, Gert H. N. Material type: Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011Online access: Wiley Online Library Availability: No items available
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26.
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Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan [and others].
by Meehan, Julie M. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011Online access: Wiley Online Library Availability: No items available
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27.
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Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.
by Shelton, Ted, 1966-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Online access: Wiley Online Library Availability: No items available
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28.
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Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
by Middleton, Daina [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, ©2013Online access: Wiley Online Library Availability: No items available
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29.
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Key Account Management : the Definitive Guide.
by Woodburn, Diana | McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester : Wiley, 2012Online access: Wiley Online Library Availability: No items available
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30.
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Celebrating your nonprofit's milestones : 81 great ideas for planning and celebrating milestone events.
by Stevenson, Scott C [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Sioux City, Iowa : Stevenson, Inc., ©2010Other title: 81 great ideas for planning and celebrating milestone events | Eighty one great ideas for planning and celebrating milestone events.Online access: Wiley Online Library Availability: No items available
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31.
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Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid.
by Zeid, Aiman. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]Online access: Wiley Online Library Availability: No items available
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32.
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A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman.
by Ahlemeyer-Stubbe, Andrea. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Inc., 2014Online access: Wiley Online Library Availability: No items available
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33.
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Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson.
by Woodburn, Diana | Wilson, Kevin, 1947-. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex : Wiley, 2014Online access: Wiley Online Library Availability: No items available
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34.
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The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman.
by Holloman, Christer. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014Online access: Wiley Online Library Availability: No items available
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35.
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Edition: 2nd Edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex : Wiley, 2014Online access: Wiley Online Library Availability: No items available
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36.
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Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
by Perrey, Jesko | Spillecke, Dennis. Edition: 2nd ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, 2012Online access: Wiley Online Library Availability: No items available
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37.
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The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
by Stewart, David, 1948- | Saren, Michael. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014Online access: Wiley Online Library Availability: No items available
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38.
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Origination : the geographies of brands and branding / Andy Pike.
by Pike, Andy, 1968- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: No items available
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39.
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Marketing management / Philip Kotler and Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2016 [impression 2020]Availability: Items available for reference: [Call number: 658.8 KOT] (2). Checked out (4).
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40.
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Marketing management : Indian Cases / Contributors Prachi Gupta ... [et al.]
by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish. Material type: Book; Format:
microfiche
; Literary form:
Not fiction
Publisher: India : Pearson, c2018 [impression 2020]Availability: Items available for loan: [Call number: 658.8 MAR] (3). Items available for reference: [Call number: 658.8 MAR] (1).
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41.
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Quality and Reliability Management and Its Applications / edited by Hoang Pham.
by Pham, Hoang [editor.]. Edition: 1st ed. 2016.Material type: Book; Literary form:
Not fiction
Publisher: New York : Springer, c2016Availability: Items available for reference: [Call number: 658.56 QUA] (1).
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42.
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Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.
by Busch, Paul S | Houston, Michael J. Material type: Book Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for reference: [Call number: 658.8 BUS] (1).
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