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1. Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (3).
2. Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (2).
3. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Kalra.

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (7). Checked out (8).
4. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Checked out (1).
5. Data mining : a tutorial-based primer / Richard J Roiger, Michael W Geatz.

by Roiger,Richard J | Geatz, Michael W.

Material type: book Book; Format: print ; Literary form: Publisher: Boston : Addison-Wesley, c2003Availability: Items available for loan: [Call number: 006.3 ROI] (4).
6. Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

by Cravens, David W | Hills, Gerald E | Woodruff, Robert B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : New Delhi : Irwin ; A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996]Availability: Items available for loan: [Call number: 658.8 CRA] (1).
7. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c2004 [Reprinted 2005]Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (2). Checked out (3).
8. Marketing management / Philip Kotler ... [et al.].

by Kotler, Philip | Kotler, Philip. Marketing management.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Pearson/Prentice Hall, c2009Availability: Items available for loan: [Call number: 658.8 MAR] (2). Checked out (9).
9. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (3).
10. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice Hall of India, c2007Online access: Table of contents only Availability: No items available Checked out (2).
11. Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by McCarthy, E. Jerome | Perreault, William D.

Material type: book Book; Format: print ; Literary form: Essays Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
12. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Checked out (1).
13. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Singapore : Delhi : Prentice Hall ; Addison Wesly Longman ; Pearson Education Asia, c2001 [reprinted 2001]Availability: Items available for loan: [Call number: 658.7 CHO] (2). Checked out (1).
14. Marketing management : a strategic planning approach / Victor P. Buell.

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.802 BUE] (2).
15. Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: No items available Checked out (1).
16. Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.

by Weilbacher, William M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, c1980Availability: Items available for loan: [Call number: 658.8 WEI] (1).
17. Marketing, concepts and strategy / Martin L. Bell.

by Bell, Martin L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1979Availability: Items available for loan: [Call number: 658.8 BEL] (1).
18. Applications in basic marketing : clippings from the popular business press /

by McCarthy, E. Jerome | Perreault, William D.

Material type: serial Continuing resource; Format: print Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
19. Marketing management / T. Subbi Reddy.

by Reddy, T. Subbi.

Edition: 1st ed.Material type: book Book; Literary form: Not fiction Publisher: New Delhi : S. Chand and Co. Ltd., 1981Availability: Items available for loan: [Call number: 658.8 RED] (1).
20. Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.

by Tootelian, Dennis H | Gaedeke, Ralph M | Thompson, Leete A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1980Availability: Items available for loan: [Call number: 658.800973 MAR] (1).
21. Management in marketing channels / Donald J. Bowersox ... [et al.].

by Michigan State University. Dept. of Marketing and Transportation Administration | Bowersox, Donald J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.84 MAN] (1).
22. TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: [Call number: 658.8 COR] (1).
23. Marketing management : analysis, planning, and control / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. ; New Delhi : Prentice-Hall ; Prentice-Hall of India c2000Availability: Items available for loan: [Call number: 658.8 KOT] (1).
24. Marketing management : a south asian perspective / Philip Kotler...[et al]

by Kotler, Philip, 1956-.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2013Online access: Table of contents Availability: Items available for reference: [Call number: 658.8 MAR] (2). Checked out (3).
25. Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen.

by Laursen, Gert H. N.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011Online access: Wiley Online Library Availability: No items available
26. Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan [and others].

by Meehan, Julie M.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011Online access: Wiley Online Library Availability: No items available
27. Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.

by Shelton, Ted, 1966-.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Online access: Wiley Online Library Availability: No items available
28. Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.

by Middleton, Daina [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, ©2013Online access: Wiley Online Library Availability: No items available
29. Key Account Management : the Definitive Guide.

by Woodburn, Diana | McDonald, Malcolm.

Edition: 3rd ed.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester : Wiley, 2012Online access: Wiley Online Library Availability: No items available
30. Celebrating your nonprofit's milestones : 81 great ideas for planning and celebrating milestone events.

by Stevenson, Scott C [editor.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Sioux City, Iowa : Stevenson, Inc., ©2010Other title: 81 great ideas for planning and celebrating milestone events | Eighty one great ideas for planning and celebrating milestone events.Online access: Wiley Online Library Availability: No items available
31. Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid.

by Zeid, Aiman.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Online access: Wiley Online Library Availability: No items available
32. A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman.

by Ahlemeyer-Stubbe, Andrea.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Inc., 2014Online access: Wiley Online Library Availability: No items available
33. Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson.

by Woodburn, Diana | Wilson, Kevin, 1947-.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley, 2014Online access: Wiley Online Library Availability: No items available
34. The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman.

by Holloman, Christer.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014Online access: Wiley Online Library Availability: No items available
35. The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Edition: 2nd Edition.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley, 2014Online access: Wiley Online Library Availability: No items available
36. Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

by Perrey, Jesko | Spillecke, Dennis.

Edition: 2nd ed.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2012Online access: Wiley Online Library Availability: No items available
37. The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.

by Stewart, David, 1948- | Saren, Michael.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014Online access: Wiley Online Library Availability: No items available
38. Origination : the geographies of brands and branding / Andy Pike.

by Pike, Andy, 1968- [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: No items available
39. Marketing management / Philip Kotler and Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson, c2016 [impression 2020]Availability: Items available for loan: [Call number: 658.8 KOT] (3). Items available for reference: [Call number: 658.8 KOT] (1).
40. Marketing management : Indian Cases / Contributors Prachi Gupta ... [et al.]

by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish.

Material type: book Book; Format: microfiche ; Literary form: Not fiction Publisher: India : Pearson, c2018 [impression 2020]Availability: Items available for loan: [Call number: 658.8 MAR] (3). Items available for reference: [Call number: 658.8 MAR] (1).
41. Quality and Reliability Management and Its Applications / edited by Hoang Pham.

by Pham, Hoang [editor.].

Edition: 1st ed. 2016.Material type: book Book; Literary form: Not fiction Publisher: New York : Springer, c2016Availability: Items available for reference: [Call number: 658.56 QUA] (1).

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh