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1. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R, 1934- | Kotler, Philip.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005]Availability: No items available
2. Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (3).
3. Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (2).
4. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Kalra.

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (7). Items available for reference: [Call number: 658.7 CHO] (1).
Checked out (7).
5. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Checked out (1).
6. Data mining : a tutorial-based primer / Richard J Roiger, Michael W Geatz.

by Roiger,Richard J | Geatz, Michael W.

Material type: book Book; Format: print ; Literary form: Publisher: Boston : Addison-Wesley, c2003Availability: Items available for loan: [Call number: 006.3 ROI] (4).
7. Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

by Cravens, David W | Hills, Gerald E | Woodruff, Robert B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : New Delhi : Irwin ; A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996]Availability: Items available for loan: [Call number: 658.8 CRA] (1).
8. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c2004 [Reprinted 2005]Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (2). Checked out (3).
9. Marketing management / Philip Kotler ... [et al.].

by Kotler, Philip | Kotler, Philip. Marketing management.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Pearson/Prentice Hall, c2009Availability: Items available for loan: [Call number: 658.8 MAR] (2). Checked out (9).
10. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (2).
11. Bringing new technology to market / Kathleen R. Allen.

by Allen, Kathleen R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: [Call number: 658.5 ALL] (5).
12. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice Hall of India, c2007Online access: Table of contents only Availability: No items available Checked out (2).
13. Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

by McCarthy, E. Jerome | Perreault, William D.

Material type: book Book; Format: print ; Literary form: Essays Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
14. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Checked out (1).
15. Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.

by Reeder, Robert R, 1935- | Brierty, Edward G, 1925- | Reeder, Betty H, 1936-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c1991 [reprinted 2005]Availability: Items available for loan: [Call number: 658.8 REE ] (3).
16. Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.

by Schewe, Charles D, 1942- | Smith, Reuben M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.8 SCH] (1).
17. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Singapore : Delhi : Prentice Hall ; Addison Wesly Longman ; Pearson Education Asia, c2001 [reprinted 2001]Availability: Items available for loan: [Call number: 658.7 CHO] (3).
18. Marketing / Frederick A. Russ, Charles A. Kirkpatrick.

by Russ, Frederick A | Kirkpatrick, Charles Atkinson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Little, Brown, c1982Availability: Items available for loan: [Call number: 658.8 RUS] (2).
19. Handbook of effective marketing research / A. S. Bhambra.

by Bhambra, A. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Rajat publication, c1999Availability: Items available for loan: [Call number: 658.83 BHA] (6).
20. Essentials of marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : London : Macmillan Pub. Co. ; Collier Macmillan Publishers, c1984Availability: Items available for loan: [Call number: 658.8 EVA] (1).
21. Marketing management : a strategic planning approach / Victor P. Buell.

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.802 BUE] (2).
22. Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: Items available for loan: [Call number: 658.8 KOT] (1).
23. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2004 [Reprinted 2004]Availability: Items available for loan: [Call number: 658.8 KOT] (1).
24. Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.

by Weilbacher, William M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, c1980Availability: Items available for loan: [Call number: 658.8 WEI] (1).
25. Marketing, concepts and strategy / Martin L. Bell.

by Bell, Martin L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1979Availability: Items available for loan: [Call number: 658.8 BEL] (1).
26. Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk.

by Engel, James F | Talarzyk, W. Wayne.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: [Call number: 658.8 ENG] (1).
27. Fundamentals of marketing / William J. Stanton, Charles Futrell.

by Stanton, William J | Futrell, Charles.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: [Call number: 658.8 STA] (2).
28. Big business blunders : mistakes in multinational marketing / David A. Ricks.

by Ricks, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Dow Jones-Irwin, c1983Availability: Items available for loan: [Call number: 658.848 RIC] (1).
29. Fundamentals of marketing / William J. Stanton.

by Stanton, William J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.8 STA] (1).
30. Applications in basic marketing : clippings from the popular business press /

by McCarthy, E. Jerome | Perreault, William D.

Material type: serial Continuing resource; Format: print Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
31. Elements of direct marketing / Martin Baier.

by Baier, Martin.

Material type: book Book; Format: microfiche festschrift Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: [Call number: 658.84 BAI] (2).
32. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: [Call number: 658.8 KOT] (2).
33. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, c1997Availability: Items available for loan: [Call number: 658.8342 SCH] (2).
34. Marketing management / T. Subbi Reddy.

by Reddy, T. Subbi.

Edition: 1st ed.Material type: book Book; Literary form: Not fiction Publisher: New Delhi : S. Chand and Co. Ltd., 1981Availability: Items available for loan: [Call number: 658.8 RED] (1).
35. Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.

by Schewe, Charles D, 942- | Smith, Reuben M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: [Call number: 658.8 SCH] (1).
36. Principles of marketing : with particular reference to Bangladesh / Md. Abdul Mannan.

by Mannan, Md. Abdul, 1927-.

Edition: 1st ed.Material type: book Book; Literary form: Not fiction Publisher: Dhaka : Royal Library, 1975Availability: Items available for loan: [Call number: 658.8 MAN] (1). Items available for reference: [Call number: 658.8 MAN] (1).
37. Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : CBS College, c1983Availability: Items available for loan: [Call number: 658.8 BOO] (1).
38. Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne.

by Sterne, Jim, 1955-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, 2000Availability: Items available for loan: [Call number: 658.81202854678 STE] (1).
39. Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.

by Tootelian, Dennis H | Gaedeke, Ralph M | Thompson, Leete A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1980Availability: Items available for loan: [Call number: 658.800973 MAR] (1).
40. Marketing research : text and cases / G. C. Beri.

by Beri, G. C.

Material type: book Book; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c1989Availability: Items available for loan: [Call number: 658.83 BER] (1).
41. Management in marketing channels / Donald J. Bowersox ... [et al.].

by Michigan State University. Dept. of Marketing and Transportation Administration | Bowersox, Donald J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.84 MAN] (1).
42. Fundamentals of marketing / William J. Stanton.

by Stanton, William J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1978Availability: Items available for loan: [Call number: 658.8 STA] (1).
43. TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: [Call number: 658.8 COR] (1).
44. Marketing research : Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. text and cases /

by Boyd, Harper W | Westfall, Ralph L [joint author.] | Stasch, Stanley F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, c1986Availability: Items available for loan: [Call number: 658.8 BOY] (1).
45. Marketing research / David J. Luck, Ronald S. Rubin.

by Luck, David Johnston | Rubin, Ronald S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1987Availability: Items available for loan: [Call number: 658.8 LUC] (1).
46. Marketing management : analysis, planning, and control / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. ; New Delhi : Prentice-Hall ; Prentice-Hall of India c2000Availability: Items available for loan: [Call number: 658.8 KOT] (1).
47. Marketing management : a south asian perspective / Philip Kotler...[et al]

by Kotler, Philip, 1956-.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2013Online access: Table of contents Availability: Items available for reference: [Call number: 658.8 MAR] (2). Checked out (3).
48. Social media marketing all-in-one for dummies / by Jan Zimmerman and Doug Sahlin.

by Zimmerman, Jan | Sahlin, Doug.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, ©2010Other title: Social media marketing all-in-1 for dummies.Online access: Wiley Online Library Availability: No items available
49. The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.

by Thomas, David B, 1952- | Barlow, Mike.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, ©2011Online access: Wiley Online Library Availability: No items available
50. Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.

by Hunt, Ben (Ben R.).

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: No items available

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh