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1.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
by Andreasen, Alan R, 1934- | Kotler, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005]Availability: No items available
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2.
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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
by Berry, Michael J. A | Linoff, Gordon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (3).
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3.
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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
by Berry, Michael J. A | Linoff, Gordon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.802 BER] (2).
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4.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Kalra.
by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (7). Items available for reference: [Call number: 658.7 CHO] (1). Checked out (7).
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5.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Checked out (1).
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6.
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Data mining : a tutorial-based primer / Richard J Roiger, Michael W Geatz.
by Roiger,Richard J | Geatz, Michael W. Material type: Book; Format:
print
; Literary form: Publisher: Boston : Addison-Wesley, c2003Availability: Items available for loan: [Call number: 006.3 ROI] (4).
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7.
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Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
by Cravens, David W | Hills, Gerald E | Woodruff, Robert B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : New Delhi : Irwin ; A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996]Availability: Items available for loan: [Call number: 658.8 CRA] (1).
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8.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c2004 [Reprinted 2005]Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (2). Checked out (3).
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9.
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Marketing management / Philip Kotler ... [et al.].
by Kotler, Philip | Kotler, Philip. Marketing management. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson/Prentice Hall, c2009Availability: Items available for loan: [Call number: 658.8 MAR] (2). Checked out (9).
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10.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (2). Items available for reference: [Call number: 658.8 KOT] (1). Checked out (2).
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11.
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Bringing new technology to market / Kathleen R. Allen.
by Allen, Kathleen R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: [Call number: 658.5 ALL] (5).
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12.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Prentice Hall of India, c2007Online access: Table of contents only Availability: No items available Checked out (2).
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13.
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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.
by McCarthy, E. Jerome | Perreault, William D. Material type: Book; Format:
print
; Literary form:
Essays
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
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14.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (1). Checked out (1).
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15.
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Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.
by Reeder, Robert R, 1935- | Brierty, Edward G, 1925- | Reeder, Betty H, 1936-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., c1991 [reprinted 2005]Availability: Items available for loan: [Call number: 658.8 REE ] (3).
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16.
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Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.
by Schewe, Charles D, 1942- | Smith, Reuben M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.8 SCH] (1).
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17.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Singapore : Delhi : Prentice Hall ; Addison Wesly Longman ; Pearson Education Asia, c2001 [reprinted 2001]Availability: Items available for loan: [Call number: 658.7 CHO] (3).
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18.
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Marketing / Frederick A. Russ, Charles A. Kirkpatrick.
by Russ, Frederick A | Kirkpatrick, Charles Atkinson. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Little, Brown, c1982Availability: Items available for loan: [Call number: 658.8 RUS] (2).
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19.
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Handbook of effective marketing research / A. S. Bhambra.
by Bhambra, A. S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Rajat publication, c1999Availability: Items available for loan: [Call number: 658.83 BHA] (6).
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20.
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Essentials of marketing / Joel R. Evans, Barry Berman.
by Evans, Joel R | Berman, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : London : Macmillan Pub. Co. ; Collier Macmillan Publishers, c1984Availability: Items available for loan: [Call number: 658.8 EVA] (1).
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21.
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Marketing management : a strategic planning approach / Victor P. Buell.
by Buell, Victor P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.802 BUE] (2).
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22.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: Items available for loan: [Call number: 658.8 KOT] (1).
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23.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2004 [Reprinted 2004]Availability: Items available for loan: [Call number: 658.8 KOT] (1).
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24.
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Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
by Weilbacher, William M. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan, c1980Availability: Items available for loan: [Call number: 658.8 WEI] (1).
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25.
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Marketing, concepts and strategy / Martin L. Bell.
by Bell, Martin L. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c1979Availability: Items available for loan: [Call number: 658.8 BEL] (1).
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26.
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Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk.
by Engel, James F | Talarzyk, W. Wayne. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: [Call number: 658.8 ENG] (1).
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27.
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Fundamentals of marketing / William J. Stanton, Charles Futrell.
by Stanton, William J | Futrell, Charles. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: [Call number: 658.8 STA] (2).
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28.
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Big business blunders : mistakes in multinational marketing / David A. Ricks.
by Ricks, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Dow Jones-Irwin, c1983Availability: Items available for loan: [Call number: 658.848 RIC] (1).
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29.
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Fundamentals of marketing / William J. Stanton.
by Stanton, William J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: [Call number: 658.8 STA] (1).
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30.
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Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome | Perreault, William D. Material type: Continuing resource; Format:
print
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: 658.8005 MCC] (1).
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31.
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Elements of direct marketing / Martin Baier.
by Baier, Martin. Material type: Book; Format:
microfiche
festschrift
Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: [Call number: 658.84 BAI] (2).
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32.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: [Call number: 658.8 KOT] (2).
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33.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c1997Availability: Items available for loan: [Call number: 658.8342 SCH] (2).
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34.
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Marketing management / T. Subbi Reddy.
by Reddy, T. Subbi. Edition: 1st ed.Material type: Book; Literary form:
Not fiction
Publisher: New Delhi : S. Chand and Co. Ltd., 1981Availability: Items available for loan: [Call number: 658.8 RED] (1).
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35.
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Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.
by Schewe, Charles D, 942- | Smith, Reuben M. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: [Call number: 658.8 SCH] (1).
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36.
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Principles of marketing : with particular reference to Bangladesh / Md. Abdul Mannan.
by Mannan, Md. Abdul, 1927-. Edition: 1st ed.Material type: Book; Literary form:
Not fiction
Publisher: Dhaka : Royal Library, 1975Availability: Items available for loan: [Call number: 658.8 MAN] (1). Items available for reference: [Call number: 658.8 MAN] (1).
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37.
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Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.
by Boone, Louis E | Kurtz, David L. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : CBS College, c1983Availability: Items available for loan: [Call number: 658.8 BOO] (1).
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38.
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Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne.
by Sterne, Jim, 1955-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, 2000Availability: Items available for loan: [Call number: 658.81202854678 STE] (1).
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39.
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Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
by Tootelian, Dennis H | Gaedeke, Ralph M | Thompson, Leete A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1980Availability: Items available for loan: [Call number: 658.800973 MAR] (1).
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40.
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Marketing research : text and cases / G. C. Beri.
by Beri, G. C. Material type: Book; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1989Availability: Items available for loan: [Call number: 658.83 BER] (1).
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41.
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Management in marketing channels / Donald J. Bowersox ... [et al.].
by Michigan State University. Dept. of Marketing and Transportation Administration | Bowersox, Donald J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1980Availability: Items available for loan: [Call number: 658.84 MAN] (1).
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42.
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Fundamentals of marketing / William J. Stanton.
by Stanton, William J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1978Availability: Items available for loan: [Call number: 658.8 STA] (1).
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43.
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TQM for sales and marketing management / James W. Cortada.
by Cortada, James W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: [Call number: 658.8 COR] (1).
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44.
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Marketing research : Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. text and cases /
by Boyd, Harper W | Westfall, Ralph L [joint author.] | Stasch, Stanley F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, c1986Availability: Items available for loan: [Call number: 658.8 BOY] (1).
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45.
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Marketing research / David J. Luck, Ronald S. Rubin.
by Luck, David Johnston | Rubin, Ronald S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1987Availability: Items available for loan: [Call number: 658.8 LUC] (1).
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46.
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Marketing management : analysis, planning, and control / Philip Kotler.
by Kotler, Philip. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. ; New Delhi : Prentice-Hall ; Prentice-Hall of India c2000Availability: Items available for loan: [Call number: 658.8 KOT] (1).
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47.
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Marketing management : a south asian perspective / Philip Kotler...[et al]
by Kotler, Philip, 1956-. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : : Pearson Prentice Hall, c2013Online access: Table of contents Availability: Items available for reference: [Call number: 658.8 MAR] (2). Checked out (3).
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48.
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Social media marketing all-in-one for dummies / by Jan Zimmerman and Doug Sahlin.
by Zimmerman, Jan | Sahlin, Doug. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, ©2010Other title: Social media marketing all-in-1 for dummies.Online access: Wiley Online Library Availability: No items available
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49.
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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.
by Thomas, David B, 1952- | Barlow, Mike. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, ©2011Online access: Wiley Online Library Availability: No items available
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50.
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Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.
by Hunt, Ben (Ben R.). Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: No items available
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