Product management / Donald R. Lehmann, Russell S. Winer.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago ; New York : Irwin ; McGraw-Hill, c1997.Edition: 2nd edDescription: xix, 460 + 14 p. ; ill. ; 23 cmISBN:- 0256214395
- 658.56 20
- HF5415.15 .L44 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Central Library, KUET General Stacks | 658.56 LEH (Browse shelf(Opens below)) | 1 | Available | 3010021085 |
Total holds: 0
Includes bibliographical references and indexes.
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