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1.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
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2.
Key Account Management : the Definitive Guide. by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley, 2012
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Khulna University of Engineering & Technology

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