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	1.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005] Availability: Items available for loan: Central Library, KUET (4)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	2.	Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. by Calloway, Joe Edition: 2nd ed., rev. and updated. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, ©2009 Online access: Wiley Online Library Availability: No items available. Add to cart (remove)
	3.	Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by Perrey, Jesko Spillecke, Dennis Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken : Wiley, 2012 Online access: Wiley Online Library Availability: No items available. Add to cart (remove)
	4.	Origination : the geographies of brands and branding / Andy Pike. by Pike, Andy, 1968- [author.] Series: RGS-IBG book series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015 Online access: Wiley Online Library Availability: No items available. Add to cart (remove)

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