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	1.	Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by Cravens, David W Hills, Gerald E Woodruff, Robert B Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : New Delhi : Irwin ; A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996] Availability: Items available for loan: Central Library, KUET (1)Call number: 658.8 CRA. Place hold Add to cart (remove)
	2.	Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. by Engel, James F Talarzyk, W. Wayne Series: The Irwin series in marketing Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1984 Availability: Items available for loan: Central Library, KUET (1)Call number: 658.8 ENG. Place hold Add to cart (remove)
	3.	Product management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: Chicago ; New York : Irwin ; McGraw-Hill, c1997 Availability: Items available for loan: Central Library, KUET (1)Call number: 658.56 LEH. Place hold Add to cart (remove)
	4.	Marketing : strategic foundations / Paul S. Busch, Michael J. Houston. by Busch, Paul S Houston, Michael J Series: The Irwin series in marketing Material type: Text Publication details: Homewood, Ill. : R.D. Irwin, 1985 Availability: Items available for reference: Central Library, KUET: Not For Loan (1)Call number: 658.8 BUS. Add to cart (remove)

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