Product management / Donald R. Lehmann, Russell S. Winer.

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TextSeries: The Irwin series in marketingPublication details: Chicago ; New York : Irwin ; McGraw-Hill, c1997.Edition: 2nd edDescription: xix, 460 + 14 p. ; ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Central Library, KUET General Stacks	658.56 LEH (Browse shelf(Opens below))	1	Available		3010021085

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Includes bibliographical references and indexes.

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