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008 110412s2011 nju ob 001 0 eng d
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082 0 4 _a658.8/72
_222
049 _aMAIN
100 1 _aScott, Peter R.,
_d1964-
245 1 0 _aAuditing social media :
_ba governance and risk guide /
_cPeter R. Scott, J. Mike Jacka.
260 _aHoboken, N.J. :
_bWiley,
_c©2011.
300 _a1 online resource (187 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
588 0 _aPrint version record.
504 _aIncludes bibliographical references and index.
505 0 _aSocial media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit.
520 8 _aGet the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid.
650 0 _aInternet marketing.
650 0 _aSocial media.
650 0 _aBusiness enterprises
_xComputer networks.
650 0 _aCustomer relations
_xTechnological innovations.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xTelemarketing.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xMultilevel.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMail Order.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xDirect.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xE-Commerce
_xInternet Marketing.
_2bisacsh
650 7 _aInternet.
_2eclas
650 7 _aIntranet.
_2eclas
650 7 _aWeb 2.0.
_2eclas
650 7 _aRéseaux de communication.
_2eclas
650 7 _aRéseaux d'information.
_2eclas
650 7 _aAcquisition de connaissances.
_2eclas
650 7 _aInnovations technologiques.
_2eclas
650 7 _aAudit.
_2eclas
655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
700 1 _aJacka, J. Mike.
776 0 8 _iPrint version:
_aScott, Peter R., 1964-
_tAuditing social media.
_dHoboken, N.J. : Wiley, ©2011
_z9781118061756
_w(DLC) 2010053514
_w(OCoLC)694394199
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119202585
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