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082 0 4 _a659.2
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084 _aBUS058000
_2bisacsh
049 _aMAIN
100 1 _aCollett, Pippa,
_eauthor.
245 1 4 _aThe Sponsorship Handbook :
_bEssential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /
_cPippa Collett and William Fenton.
260 _aSan Francisco, CA :
_bJossey-Bass,
_c©2011.
300 _a1 online resource (xvi, 246 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aForeword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future.
520 _a"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--
_cProvided by publisher.
650 0 _aCorporate sponsorship.
650 7 _aBUSINESS & ECONOMICS
_xPublic Relations.
_2bisacsh
650 7 _aCorporate sponsorship.
_2fast
_0(OCoLC)fst00879716
655 4 _aElectronic books.
700 1 _aFenton, William
_q(William Seaborne),
_d1957-
_eauthor.
776 0 8 _iPrint version:
_z9780470979846
_z0470979844
_w(DLC) 2010050392
776 0 8 _iPrint version:
_aCollett, Pippa.
_tSponsorship Handbook.
_dSan Francisco, CA : Jossey-Bass, 2011, ©2011
_z9780470979846
_w(DLC) 2010050392
_w(OCoLC)670479774
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119207320
_zWiley Online Library
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