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008 111004s2012 njuad o 001 0 eng d
010 _z 2011041435
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019 _a787842613
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020 _a9781118266793
_q(e-book)
020 _a111826679X
_q(e-book)
020 _a9781118266755
_q(electronic bk.)
020 _a1118266757
_q(electronic bk.)
020 _a9781118265895
020 _a1118265890
020 _z9780470487532
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035 _a(OCoLC)797824835
_z(OCoLC)787842613
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037 _a10.1002/9781118266755
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
037 _a3DFCF16A-0556-4E88-9BD9-2DD2607838E2
_bOverDrive, Inc.
_nhttp://www.overdrive.com
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082 0 4 _a338.4/76153
_223
049 _aMAIN
100 1 _aEllery, Tony.
245 1 0 _aPharmaceutical lifecycle management :
_bmaking the most of each and every brand /
_cTony Ellery, Neal Hansen.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c©2012.
300 _a1 online resource (xxii, 389 pages :) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
500 _aIncludes index.
505 0 _apt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
520 _aA comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.
650 0 _aPharmaceutical industry
_xEconomic aspects.
650 0 _aDrug approval
_xEconomic aspects.
650 1 2 _aDrug Industry
_xeconomics.
650 2 2 _aDrug Approval
_xeconomics.
650 2 2 _aEconomics, Pharmaceutical
_xlegislation & jurisprudence.
650 2 2 _aMarketing
_xmethods.
650 2 2 _aPharmaceutical Preparations
_xeconomics.
650 7 _aBUSINESS & ECONOMICS
_xIndustries
_xService.
_2bisacsh
650 7 _aPharmaceutical industry.
_2fast
_0(OCoLC)fst01060129
655 4 _aElectronic books.
700 1 _aHansen, Neal.
776 0 8 _iPrint version:
_aEllery, Tony.
_tPharmaceutical lifecycle management.
_dHoboken, N.J. : John Wiley & Sons, ©2012
_z9780470487532
_w(DLC) 2011041435
_w(OCoLC)756895018
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118266755
_zWiley Online Library
938 _aEBL - Ebook Library
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