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008 121129s2013 nju ob 001 0 eng d
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019 _a818846263
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020 _a9781119203988
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020 _a1119203988
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082 0 4 _a658.8
_223
049 _aMAIN
100 1 _aMiddleton, Daina,
_eauthor.
245 1 0 _aMarketing in the participation age :
_ba guide to motivating people to join, share, take part, connect, and engage /
_cDaina Middleton.
260 _aHoboken, N.J. :
_bWiley,
_c©2013.
300 _a1 online resource (xvii, 205 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
380 _aBibliography
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist.
520 _a"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.
650 0 _aMarketing
_xManagement.
650 7 _aBUSINESS & ECONOMICS
_xCustomer Relations.
_2bisacsh
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aMiddleton, Daina.
_tMarketing in the participation age.
_dHoboken, NJ : John Wiley & Sons Inc., 2013
_z9781118402306
_w(OCoLC)795164232
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119203988
_zWiley Online Library
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