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008 140416s2014 enk ob 001 0 eng
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019 _a881436127
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020 _a9781119208310
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020 _a1119208319
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020 _a9781118844410
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020 _a9781118844397
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020 _z9781118844397
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082 0 0 _a659.14/4
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084 _aBUS090010
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084 _a85.10
_2bcl
049 _aMAIN
100 1 _aHolloman, Christer.
245 1 4 _aThe social media MBA guide to ROI :
_bhow to measure and improve your return on investment /
_cChrister Holloman.
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley and Sons Ltd,
_c2014.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aStrategy -- Measure ROI by Platform. Facebook -- Twitter -- YouTube -- LinkedIn -- Google+ -- Pinterest -- Blogs --Tools. Choosing a supplier -- Popular measuring platforms -- Case Studies. O₂ -Customer service -- Sabre Hospitality Solutions- business development -- Makino- sales -- giffgaff- customer retention -- BRAVEday Insurance- communication -- Beats by Dr. Dre- viral campaign -- Safeguarding ROI.
650 0 _aSocial media
_xManagement.
650 0 _aRate of return.
650 7 _aBUSINESS & ECONOMICS
_xE-Commerce
_xInternet Marketing.
_2bisacsh
655 4 _aElectronic books.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aHolloman, Christer.
_tSocial media MBA guide to ROI.
_dHoboken : Wiley, [2014]
_z9781118844397
_w(DLC) 2014005244
_w(OCoLC)872707709
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119208310
_zWiley Online Library
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