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| 001 | ocn881592369 | ||
| 003 | OCoLC | ||
| 005 | 20171224114655.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 140620s2014 enk ob 001 0 eng | ||
| 010 | _a 2014024502 | ||
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_a9781119208198 _q(electronic bk.) |
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_a9781118935767 _q(pdf) |
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_z9781118935620 _q(hardback) |
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_a2B7B498E-DE8A-4492-AB3C-60CB849B863C _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 049 | _aMAIN | ||
| 100 | 1 | _aPoynter, Ray. | |
| 245 | 1 | 4 |
_aThe handbook of mobile market research : _btools and techniques for market researchers / _cRay Poynter, Navin Williams, Sue York. |
| 264 | 1 |
_aChichester, West Sussex, United Kingdom : _bJohn Wiley and Sons, Ltd., _c2014. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture. | |
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 520 | _aThe first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMobile commerce. | |
| 650 | 0 | _aMobile communication systems. | |
| 650 | 4 | _aMarketing research. | |
| 650 | 4 | _aMobile commerce. | |
| 650 | 4 | _aMobile communication systems. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xResearch. _2bisacsh |
|
| 650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 |
|
| 650 | 7 |
_aMobile commerce. _2fast _0(OCoLC)fst01024206 |
|
| 650 | 7 |
_aMobile communication systems. _2fast _0(OCoLC)fst01024207 |
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| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aWilliams, Navin, _d1972- |
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| 700 | 1 |
_aYork, Sue, _d1968- |
|
| 776 | 0 | 8 |
_iPrint version: _aPoynter, Ray. _tHandbook of mobile market research. _dChichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 _z9781118935620 _w(DLC) 2014022436 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119208198 _zWiley Online Library |
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_aEBSCOhost _bEBSC _n827345 |
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| 938 |
_aIngram Digital eBook Collection _bIDEB _ncis28837497 |
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_aRecorded Books, LLC _bRECE _nrbeEB00590472 |
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_aYBP Library Services _bYANK _n12616128 |
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