| 000 | 05220cam a2200817 i 4500 | ||
|---|---|---|---|
| 001 | ocn910936404 | ||
| 003 | OCoLC | ||
| 005 | 20171224114928.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 150609s2015 nju o 001 0 eng | ||
| 010 | _a 2015022945 | ||
| 040 |
_aDLC _beng _erda _epn _cDLC _dYDX _dN$T _dEBLCP _dYDXCP _dIDEBK _dDG1 _dOCLCF _dDEBSZ _dUMI _dOCLCO _dOCLCQ _dTEFOD _dCOO _dOCLCQ _dDEBBG _dD6H _dKSU _dOCLCQ _dRECBK _dCCO _dMERUC _dK6U |
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| 019 |
_a927715142 _a957739577 _a958083488 _a959868754 |
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| 020 |
_a9781119076438 _q(electronic bk.) |
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| 020 |
_a1119076439 _q(electronic bk.) |
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| 020 |
_a9781119076391 _q(electronic bk.) |
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| 020 |
_a1119076390 _q(electronic bk.) |
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| 020 |
_a1119076579 _q(hardback) |
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| 020 |
_a9781119076575 _q(hardback) |
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| 020 |
_z9781119076575 _q(hardback) |
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| 020 | _z9781119170440 | ||
| 020 | _z1119170443 | ||
| 029 | 1 |
_aDEBSZ _b44510063X |
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| 035 |
_a(OCoLC)910936404 _z(OCoLC)927715142 _z(OCoLC)957739577 _z(OCoLC)958083488 _z(OCoLC)959868754 |
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| 037 |
_aCL0500000668 _bSafari Books Online |
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| 037 |
_a42A233F3-CE0E-44AC-9E40-43BC6E109D80 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.1265 |
| 072 | 7 |
_aBUS _x082000 _2bisacsh |
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| 072 | 7 |
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| 082 | 0 | 0 |
_a658.8/72 _223 |
| 084 |
_aBUS043000 _2bisacsh |
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| 049 | _aMAIN | ||
| 100 | 1 |
_aWalters, Dave, _d1968- |
|
| 245 | 1 | 0 |
_aBehavioral marketing : _bdelivering personalized experiences at scale / _cDave Walters ; foreword by Bill Nussey. |
| 264 | 1 |
_aHoboken, NJ : _bWiley, _c2015. |
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| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 |
_a"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing."-- _cProvided by publisher. |
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| 500 | _aMachine generated contents note: Foreword (Bill Nussey) Acknowledgments The Behavioral Marketing Manifest Chapter 1: Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics and Deeper Personalization for All Chapter 2: Where Are You on The Behavioral Marketing Spectrum? Chapter 3: Gearing-Up for Behavioral Marketing: The Roles, People and Systems Needed to Win Chapter 4: Pacing Yourself: Behavioral Marketing at the Speed of Business Chapter 5: Bringing Behavioral Marketing To Life in the Real World Chapter 6: Upping Your Content Game: Educating Customers Throughout the Entire Cycle Chapter 7: Customer Journey Mapping: Putting Yourself in the Customer's Shoes Chapter 8: Channel-Level Planning: Delivering Insane Relevance Every Time Chapter 9: Data Capture and Hygiene: You're Only as Good as Your Database Chapter 10: Campaign Creation: Segments, Logic and Automation are Your Friends and Great Creative Matters More Than Ever Chapter 11: Behaviors and Mobile: Yes, It's Radically Different Than Every Other Channel Chapter 12: Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts Chapter 13: It's All About the Team: Staffing the Right Players to Succeed Chapter 14: Managing Upwards: Socialize If You Must, Prove Results Every Time Chapter 15: Best Friend Brands: Becoming Indispensable to Your Customer Chapter 16: Riding the Wave: Career Success Powered by Behavioral Marketing Chapter 17: Closing Thoughts and The Power of Actions Index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aConsumers' preferences. _2fast _0(OCoLC)fst00876441 |
|
| 650 | 7 |
_aCustomer relations. _2fast _0(OCoLC)fst00885533 |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
|
| 655 | 4 | _aElectronic books. | |
| 655 | 0 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aWalters, Dave, 1968- _tBehavioral marketing. _dHoboken : Wiley, 2015 _z9781119076575 _w(DLC) 2015017698 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119170440 _zWiley Online Library |
| 938 |
_aRecorded Books, LLC _bRECE _nrbeEB00621999 |
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_aEBL - Ebook Library _bEBLB _nEBL2131001 |
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_aEBSCOhost _bEBSC _n1051720 |
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| 938 |
_aIngram Digital eBook Collection _bIDEB _ncis31234832 |
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| 938 |
_aYBP Library Services _bYANK _n12573600 |
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| 938 |
_aYBP Library Services _bYANK _n12603527 |
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| 938 |
_aYBP Library Services _bYANK _n12673933 |
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| 994 |
_a92 _bDG1 |
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| 999 |
_c14099 _d14099 |
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