| 000 | 00803nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 120730s1980 nyu 001 0 eng d | ||
| 010 | _a79010838 | ||
| 020 | _a0024250708 | ||
| 040 |
_aDLC _cDLC _dDLC _dBd-KhUET. |
||
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aWeilbacher, William M. | |
| 245 | 1 | 0 |
_aMarketing management cases : _bplanning and executing marketing strategy / _cWilliam M. Weilbacher. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMacmillan, _cc1980. |
||
| 300 |
_axii, 386 p. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 999 |
_c6663 _d6663 |
||
| 952 |
_p3010011053 _40 _eAsia Foundation _00 _bKUETCL _10 _o658.8 WEI _d1987-11-17 _t1 _70 _cGEN _2ddc _gGift _yBK _aKUETCL |
||