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| 005 | 20121106162207.0 | ||
| 008 | 951011s1996 njua b 001 0 eng | ||
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| 100 | 1 |
_aBatra, Rajeev. _97613 |
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| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPrentice Hall ; _bPrentice Hall of India, _cc1996. |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement _97614 |
|
| 700 | 1 |
_aMyers, John G., _d1933- _97615 |
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| 700 | 1 |
_aAaker, David A. _97616 |
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