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_aLehmann, Donald R. _910061 |
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_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago ; _aNew York : _bIrwin ; _bMcGraw-Hill, _cc1997. |
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| 300 |
_axix, 460 + 14 p. ; _bill. ; _c23 cm. |
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| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
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_aProduct management. _910062 |
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_aWiner, Russell S. _910063 |
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